Well, I want to report on a risk that we took at Christmas that proved to be well worth it! We held an online Blue Christmas service, on Monday, December 21. We had just over 80 people that joined us for this service of lament and hope. The following day, I “boosted” the post. That means that I paid to make it an ad that would show up on a selected demographic’s News Feed. I chose to target 18-65 year olds within a 50 mile radius of Coopersville. I set a budget of $25 for a six day ad. I had been in a lot of trainings that say that boosting ads reaches a lot more people than simply posting things. So I prayerfully took the risk and made the ad live. I am happy to report that it was a risk worth taking. One of the benefits of boosting posts is that Facebook will give you detailed insights as to how the post performed (i.e. who it reached, how who clicked play, how long they played for, and demographic information). Over the six day period that the ad was live, 1342 people watched the service all the way through. Did you read that? 1342 people, from within a 50 mile radius experienced our Blue Christmas Worship Service! They heard about a God who doesn’t run from our pain, but who sits with us in it, who invites us to cry out, and who offers hope in the midst of pain. 1342 people! Congratulations Church! This is amazing, and the risk was worth it! There is no way that 1342 people would have showed up in person, but they did click play and were able to her about God’s great love!
I am so excited to see what new risks we can take for God and the sake of the world this year! Do you have an idea? A God-inspired idea that may just pay off in future glory for God? I’d love to talk with you about it. I’ve already had a couple people share some thoughts, and we’re going to be doing some more things because of them. I can’t wait!
What God-inspired risks can you take this week?
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AuthorCori Conran is the pastor of The United Methodist Church of Coopersville, a wife, a mother, and an avid amateur at lots of things. Archives
December 2021
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